Sunday, October 10, 2010

FAD MAGAZINE vol2 no1 hits the shelves!

Hello all! Sorry for the recent slow-down in updates... it's been very hectic, and for good reason! Drumroll please...Cover of FAD Magazine vol2 no1. Cover photograph by Daphne Taranto of 2 student models in Little Italy.

Ta da! The new schoolyear has begun, and you know what that means - VOLUME 2 of FAD! Alice, Zoe, and I all work on the magazine at school. Zoe and Alice founded the magazine last Fall while I was at a semester-long arts program. Since I returned I've been Features Editor with Alice and Zoe as co-eds in chief.
Logo designed by Daphne Taranto using Adoble Illustrator. (It's my first time using Illustrator but it wasn't so hard to use since I know Photoshop + Indesign.)

We are especially proud of this issue what with the new logo design (see above) and the fresh photoshoots (see the embedded Issuu below). We'll be posting our individual works over the next couple weeks.



Below please find the letter from the Editors from Alice + Zoe:

Welcome to F.A.D. Volume 2! As the leaves turn and the air cools, you
can’t help but be bombarded by such punny catchphrases as “Back to
Cool!” and “Fall For Tights and Socks!” splattered across magazine
covers everywhere. When thinking about what to focus on for this
issue, we decided not to go the back-to-school route, but instead to
create a year-long perspective. What can readers take from F.A.D.
to guide them (if only through their closets) in the coming academic
year? Well, we love to publish interviews with the words and advice of
real-world design professionals in every issue. Why do we love a great
interview so much? Because fashion and the industry can often seem
overly glamorous, elite, inaccessible, and ultimately far away. How-
ever, fashion is as close as the shirt on your back! This is only proved
by such events as Fashion’s Night Out, the Vogue-sponsored worldwide
extravaganza that just held its sophomore evening on September 10th.
As the Editor of US Vogue, Anna Wintour, stated in an interview, the evening makes models, fashion celebrities, designers, and more of what readers want available to the public as they have never been. As special as FNO is for giving the public and Vogue readers a chance to see fashion firsthand, at F.A.D. we have a truly unique opportunity in the publishing world – we literally know our audience member for member, since the readers of F.A.D. are our classmates themselves! This allows us the opportunity to cater to our audience’s established interests and tastes with exceptional accuracy. However, we also always try to expose new parts of the fashion, art, and design worlds that might otherwise remain unknown. We love the idea of design and design knowledge for everyone, and – did you think you could escape this without an autumnal pun? – we hope you’ll fall in love with fashion as much as we do every day.

Enjoy!
xDaphne

(ps - the X before our names stands for "by" as in a 4x4 canvas, "a four by four canvas." Hence the name of the blog, xAZD, By Alice, Zoe and Daphne.)
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2 thing(s) to say:

  1. Ahhh, I can't get over how cool it is to have an entire magazine embedded into a blog post like that. The wonders of technology. The new issue looks like it's fabulous, and the new logo design is great!

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